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Kickoff: Intro to Customer Discovery (Addison)

  • Addison TreeHouse Midway Road Addison, TX, 75001 United States (map)

The SBA, NSF I-Corps and the North Texas SBDC Network are pleased to offer Introduction to Customer Discovery to Main Street small business entrepreneurs. In this short course, you'll learn how to de-risk your new venture with customer feedback in order to avoid the top reason small businesses fail: lack of customers.  

Taught by a national I-Corps instructor, the course is based on the Lean LaunchPad® / NSF I-Corps™ method, the nation’s premier entrepreneurship course developed by serial entrepreneur Steve Blank.  

McLennan SBDC is one of five pilot sites in the nation offering this immersive, real-world learning approach to "Main Street" small business entrepreneurs as a prize winner in the Lean for Main Street Training Challenge co-developed by the Small Business Business Administration (SBA) and National Science Foundation Innovation Corps ("NSF I-Corps").

•    Remote Orientation (Web Conference): January 10, 2017
•    Opening Workshop (Addison TreeHouse):  January 17, 2017, 9 am-4pm
•    Remote Office Hour (Web Conference): January 24, 2017
•    Closing Workshop (Addison TreeHouse ): January 31, 2017, 9 am-4pm



Earlier Event: November 16
One Million Cups Waco